Modern websites use video to engage and attract visitors. The guidelines in this article will help you curate a high-quality entrance video for your custom design.
Please Note:
- This article is intended for custom design customers wanting to produce a video entrance to their website design project. The full video or video draft must be provided prior to the Draft 1 phase of their website design.
- Premium and Essential Projects: Premium Themes and Essential Series do not allow a video to display a video directly on the page in the entrance area. Instead, those products allow a video to be linked to the entrance area and display in an overlay. However, any customer can use these guidelines when producing a marketing video to be placed on a specific video content section or an interior page of their website.
Video Technical Specifications
- Dimensions: 1280px by 780px
- File Types: mp4, ogv, webm (ogv and webm aren't a priority, but help with the video's accessibility across multiple devices)
Video Composition for Schools
A well-rounded video may include:
- A range of activities that involve
- Student and student interaction
- Teacher and student interaction
- Leadership and student interaction
- Leadership and staff interaction
- A representation of the ethnic, age, and ability diversity of your school
- A representation of the learning environments within your school
- A representation of the variety of curricular programs offered within your school
- A representation of the variety of extracurricular programs offered within your school
- Images focused on the emotion of the students and teachers
- Images focused around an event or happening
Example Shot List:
- Life and Culture
- Students(s) smiling, facing the camera
- Students(s) engaged in an activity, not facing the camera
- Student(s) engaged with each other in an activity
- Teacher engaged with student(s) in an activity
- Leadership engaged with student(s) in an activity
- Showcase the learning environment
- Collaborative learning spaces
- Individual learning spaces
- Social spaces
- Building exterior
- Athletic spaces
- Curricular Programs
- Students learning in classrooms
- Students engaging with each other or teachers in the hall
- Students learning outside of the classrooms
- Students on the playground
- Extracurricular Programs
- Students engaged in activities
- Students engaged in athletics
- Students participating as fans in athletics
- Students performing in fine arts (instrumental, vocal, theatrical)
- Students engaged in the community
- Teachers engaged with students for extracurriculars
- Events
- Engaged in a presentation
- Engaged in work-based learning
- Engaged in school-wide activities
- Engaged in fundraisers
Video Composition for Education Agencies or Organizations
A well-rounded video may include:
- A range of activities that involve
- Co-worker interaction
- Employee and customer interaction
- Leadership and employee interaction
- A representation of the ethnic and age diversity of your organization
- A representation of the variety of programs offered
- A representation of the services offered
- Images focused on the emotion of the subjects
- Images focused around an event or happening
Example Shot List:
- Life and Culture
- Employee(s) smiling, facing the camera
- Employee(s) engaged in an activity, not facing the camera
- Employee(s) engaged with each other in an activity
- Showcase the work environment if it is new or updated
- Shared workspace
- Building exterior
- Conference rooms
- Programs
- Employee(s) engaging with the customer directly
- Employee(s) working outside of the office and in a learning environment
- If possible, try to get student interaction but get permission before using images of the student.
- Customer(s) engaged in a program or event
- Services
- Customer(s) using a service
- Employee(s) engaged in a service
- Events
- Employee(s) or Leadership engaged in a presentation
- Employee(s) or Leadership speaking at a conference
- Employee(s) attending a conference
- Employee(s) or Leadership hosting a conference
- Employee(s) engaged in in-service activities
- Employee(s) engaged in office activities
- Wellness Activities
- Office Lunches
- Conference preparation activities
0 Comments