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Website Entrance Video Guidelines & Specifications

Modern websites use video to engage and attract visitors. The guidelines in this article will help you curate a high-quality entrance video for your custom design.

Please Note: 

  • This article is intended for custom design customers wanting to produce a video entrance to their website design project. The full video or video draft must be provided prior to the Draft 1 phase of their website design. 
  • Premium and Essential Projects: Premium Themes and Essential Series do not allow a video to display a video directly on the page in the entrance area. Instead, those products allow a video to be linked to the entrance area and display in an overlay. However, any customer can use these guidelines when producing a marketing video to be placed on a specific video content section or an interior page of their website.

Video Technical Specifications

  • Dimensions: 1280px by 780px
  • File Types: mp4, ogv, webm (ogv and webm aren't a priority, but help with the video's accessibility across multiple devices)

Video Composition for Schools

A well-rounded video may include:

  • A range of activities that involve
    • Student and student interaction
    • Teacher and student interaction
    • Leadership and student interaction
    • Leadership and staff interaction
  • A representation of the ethnic, age, and ability diversity of your school
  • A representation of the learning environments within your school
  • A representation of the variety of curricular programs offered within your school
  • A representation of the variety of extracurricular programs offered within your school
  • Images focused on the emotion of the students and teachers
  • Images focused around an event or happening

Example Shot List:

  • Life and Culture
    • Students(s) smiling, facing the camera
    • Students(s) engaged in an activity, not facing the camera
    • Student(s) engaged with each other in an activity
    • Teacher engaged with student(s) in an activity
    • Leadership engaged with student(s) in an activity
    • Showcase the learning environment
      • Collaborative learning spaces
      • Individual learning spaces
      • Social spaces
      • Building exterior
      • Athletic spaces
  • Curricular Programs
    • Students learning in classrooms
    • Students engaging with each other or teachers in the hall
    • Students learning outside of the classrooms
    • Students on the playground
  • Extracurricular Programs
    • Students engaged in activities
    • Students engaged in athletics
      • Students participating as fans in athletics
    • Students performing in fine arts (instrumental, vocal, theatrical) 
    • Students engaged in the community
    • Teachers engaged with students for extracurriculars
  • Events
    • Engaged in a presentation
    • Engaged in work-based learning
    • Engaged in school-wide activities
    • Engaged in fundraisers 

Video Composition for Education Agencies or Organizations

A well-rounded video may include:

  • A range of activities that involve
    • Co-worker interaction
    • Employee and customer interaction
    • Leadership and employee interaction
  • A representation of the ethnic and age diversity of your organization
  • A representation of the variety of programs offered
  • A representation of the services offered
  • Images focused on the emotion of the subjects
  • Images focused around an event or happening

Example Shot List:

  • Life and Culture
    • Employee(s) smiling, facing the camera
    • Employee(s) engaged in an activity, not facing the camera
    • Employee(s) engaged with each other in an activity
    • Showcase the work environment if it is new or updated
      • Shared workspace
      • Building exterior
      • Conference rooms
  • Programs
    • Employee(s) engaging with the customer directly
    • Employee(s) working outside of the office and in a learning environment
      • If possible, try to get student interaction but get permission before using images of the student.
    • Customer(s) engaged in a program or event
  • Services
    • Customer(s) using a service
    • Employee(s) engaged in a service
  • Events
    • Employee(s) or Leadership engaged in a presentation
    • Employee(s) or Leadership speaking at a conference
    • Employee(s) attending a conference
    • Employee(s) or Leadership hosting a conference
    • Employee(s) engaged in in-service activities
    • Employee(s) engaged in office activities
      • Wellness Activities
      • Office Lunches
      • Conference preparation activities
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